Katherine Melchior Ray
Global CMO, author and marketing faculty member, UC Berkeley Haas
About Katherine Melchior Ray
Katherine Melchior Ray is Global CMO, author and marketing faculty member, UC Berkeley Haas and has appeared on The Retail Podcast in 1 episode, discussing retail strategy, technology and the future of the industry.
Company: UC Berkeley Haas
Transcript highlights
Katherine Melaquaire Ray has spent more than 25 years working across cultures and categories.
What You Don't See About Culture Shapes Everything
But rather than simply discussing why localization matters, I want to examine the harder executive questions. What should be adapted? Who gets to decide? How much complexity a retailer should accept and whether localization is genuinely creating commercial value. Okay, Katherine, welcome to the Retail Podcast. We're…
What You Don't See About Culture Shapes Everything
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